School of Communication & Journalism

Myoung-Gi Chon

Myoung-Gi Chon Assistant Professor, Public Relations
237 Tichenor Hall
(334)-844-2721
mzc0113@auburn.edu

Office Hours

  • Monday 2:30-4p.m.
  • Wednesday 2:30-4p.m.

Profile

Myoung-Gi Chon, PhD (Louisiana State University), is an assistant professor in the School of Communication and Journalism at Auburn University. He has served Public Relations Student Society of America (PRSSA) as a co-advisor and the Korean Student Association (KSA) as an advisor. As one of board members of Korea Corner, he has attempted to bridge the gap between the Korean community and non-Korean communities by promoting a mutual understanding.

Dr. Chon's primary research interests are crisis-risk management, health communication, and ESG (Environmental, Social, and Governance) from the view of public relations. His focus has developed through the study of communicative behaviors of publics to solve problems related to social and political issues in the digital age. Recently, he expanded his research interests to include the application of public relations theories in public diplomacy. His ongoing research focuses on effective risk communication during the COVID-19 pandemic and citizens’ silence/voice regarding contentious issues.

Before pursuing his academic career, he worked as a researcher in Korea Research Center. Based on his professional experiences, he is leading a research group, SoliU(www.soliu.org), to solve social problems. SoliU is a research group consisting of students from various fields within Auburn University. This group aims to identify social problems and find solutions through the knowledge of social and computer science.

Representative Publications

  • Chon, M. (2022). Coping with mental health issues via communicative action in the digital age: Testing the cybercoping model with anxiety and depression Issues. Journal of Communication in Healthcare. 1-11. https://doi.org/10.1080/17538068.2022.2050039
  • Kim, S. & Chon, M. (2022). Embodying temporality in fear appeal: How coping appraisal motivates preventive behaviors in a pandemic. Health Communication. 1-11. https://doi.org/10.1080/10410236.2022.2069316
  • Kim, Y., & Chon, M. (2022). Exploring effects of message framing on supportive behaviors toward environmental corporate social responsibility. Corporate Communications: An International Journal https://doi.org/10.1108/CCIJ-01-2022-0003
  • Chon, M., & Kim, S. (2022). Dealing with crisis of COVID-19 spread: Theoretical application of social media analytics in government crisis management. Public Relations Review 48(3) 102201 https://doi.org/10.1016/j.pubrev.2022.102201
  • Chon, M., Kim, J.-N., & Tam, L. (2022). From messaging to behavioral strategy:    Constructing a model of relationship- and action-focused crisis communication principles. International Journal of Communication 16(2022). 2103-2125. https://ijoc.org/index.php/ijoc/article/view/18185/3751
  • Chon, M., & Kim, S. (2022). Fostering compliance with COVID-19 guidelines: Insights for risk communication strategies during a pandemic. The Social Science Journal. 1-15. https://doi.org/10.1080/03623319.2022.2049555
  • Chon, M., & Kim, H. (2021). Misinformation and government crisis management in South Korea: Understanding active publics’ belief in misinformation of Yemeni refugee issues and its effect on active communication behaviors. Journal of International Crisis and Risk Communication, 4(3), 545-578. https://doi.org/10.30658/jicrcr.4.3.4
  • Andreu, L, Chon, M.*, Vibber, K., & Kim J.-N. (2021). Classifying foreign publics: Examining the relationships behavioral experience, symbolic environment and communication behaviors among key foreign publics. Politics & Policy, 49(6), 1308-1322. https://doi.org/10.1111/polp.12439  *Corresponding author
  • Xu, L, Liu, J., Kim, J., & Chon. M. (2021). Are Chinese netizens willing to speak out? The spiral of silence in public reactions to controversial food safety issues on social media. International Journal of Environmental Research and Public Health, 18(24), 13114. https://doi.org/10.3390/ijerph182413114
  • Chon, M., Kim, J.-N., & Kim, C. (2021). Conceptualizing allegiant communication behavior: A cross-national study of employee’ self-orchestration of voice and silence. Public Relations Review. 47(4). 102093. https://doi.org/10.1016/j.pubrev.2021.102093
  • Chon M., & Kim, Y. (2021). Megaphoning effects of skepticism, cynicism, and situational motivation on an environmental CSR activity. Public Relations Review, 47(4). 102082. https://doi.org/10.1016/j.pubrev.2021.102082
  • Chon. M., Tam, L., & Kim, J.-N. (2021). How conflict-prone organizations pay extra penalties during COVID-19: Exacerbating effects of employee problem-activeness on negative megaphoning and turnover intention. Journal of Communication Management., 25(3), 298-315. DOI: 10.1108/JCOM-10-2020-0114
  • Lee, Y., & Chon, M. (2021). “Don’t go, don’t buy”: Understanding the motivations of the anti- Japan boycott movement in South Korea during an international conflict. Negotiation and Conflict Management Research 15(1) . https://lps.library.cmu.edu/NCMR/article/id/458/
  • Chon, M. & Park, H. (2021). Predicting public support for government actions in a public health crisis: Testing fear, positive organization-public relationship, and behavioral intention in the framework of the situational theory of problem solving. Health Communication, 36(4), 476-486. https://doi.org/10.1080/10410236.2019.1700439
  • Chon, M. & Park, H. (2020). Social media activism in the digital age: Testing an integrative model of activism on contentious issues. Journalism & Mass Communication Quarterly. 97(1), 72-97. https://doi.org/10.1177/1077699019835896
  • Lee, Y., & Chon, M. (2020). Transformational leadership and employee communication behaviors: The role of communal and exchange relationship norms. Leadership & Organization Development Journal, 42(1), 61-82.  Online First. https://doi.org/10.1108/LODJ-02-2020-0060
  • Chon, M. & Lee, H., & Kim, J.-N. (2020). Values of government public relations for a rocky road to participatory democracy: Testing public engagement, empowerment, and serenity hypotheses in public sector communication. Partecipazione e Conflitto [Participation and Conflict], 13(2) 2020: 1110-1131. https://doi.org/10.1285/i20356609v13i2p1110
  • Chon, M. (2019). Government public relations when trouble hits: exploring political dispositions, situational variables, and government–public relationships to predict communicative action of publics. Asian Journal of Communication, 29(5), 424-440. https://doi.org/10.1080/01292986.2019.1649438
  • Chon, M. & Fondren, E. (2019). Seeing a crisis through colored glasses: How partisan media leads to attribution of crisis responsibility and government trust. Journal of Public Affairs, 19(4), 1-9. https://doi.org/10.1002/pa.1950
  • Jeong, J., Kim, Y., & Chon, M. (2018). Who is caring for the caregiver? The role of cybercoping for dementia caregivers. Health Communication, 33(1), 5-13. https://doi.org/10.1080/10410236.2016.1242030
  • Chon, M., & Park, H. (2017). All does not fit all: Health audience segmentation and prediction of health behaviors in cancer prevention. Health Marketing Quarterly. 34, 202-216. https://doi.org/10.1080/07359683.2017.1346434

 

See the full list of publications by Myoung-Gi Chon

Classes Taught

  • PRCM 4400 PR Research
  • PRCM 3283 Social Media and PR
  • PRCM 3236 Strategic Communication
  • PRCM 3090 PR in Political Processes
  • COMM 7070 Crisis Communication
  • COMM 7020 Empirical Approaches to Communication Research

Awards

  • 2020: International Public Relations Research Conference (IPRRC), Koichi Yamamura International Strategic Communication Award (Solo author)
  • 2019: The Corey Edwards Organization Advisor of the Year Award, Auburn University
  • 2019: First Place Faculty Paper Award, KACA, AEJMC (1st Author)
  • 2019: International Public Relations Research Conference (IPRRC), the International ABERJE Award (2nd author)
  • 2017: The Promising Professor Award (3rd Place), Mass Communication & Society, AEJMC
  • 2015: International Public Relations Research Conference (IPRRC) Top Student Paper Award (Solo author)
  • 2014: The Association for Education in Journalism and Mass Communication (AEJMC) Top Faculty Paper Award from the Korean American Communication Association Division (First author)
  • 2014: International Public Relations Research Conference (IPRRC) Top Student Paper Award (Solo author)

Last Updated: September 06, 2022