Public Relations

Bachelor of Arts in Public Relations

Public relations is an exciting, fast-paced field that combines multiple media-related functions. Public relations professionals help create and sustain a positive image for their organization through coordinating with the media, event planning, coaching, and writing. 

The B.A. in public relations teaches students to master all elements of the public relations process—from research, planning, communication, and evaluation to communication strategies, media tactics, and the application of public relations in society today. Public relations students are exposed to critical thinking, ethical reasoning, and problem solving, and they integrate this foundation with applied skills such as writing, strategic thinking, and knowledge of emerging media in their curriculum. Auburn’s public relations majors gain significant hands-on experiences through a service-learning component, which requires students to work in teams with community partners in many of our classes. Through these projects, students gain real-world experience while still in the classroom. Further, all students complete an internship as part of their curriculum, where they gain on-the-job experience and develop networking opportunities.

While in school, our students have interned at companies like Children’s Hospital of Birmingham, Coca-Cola, Marie Claire, Michael Kors USA, and Universal Music Group. Graduates of our majors have for companies such as Aflac, Children’s Healthcare of Atlanta, Edelman, Intermark Group, NASCAR, Schroder PR, Universal Music Group, and Weber Shandwick. The combination of in-class instruction and hands-on practices gives public relations graduates an edge as they enter the action-packed field of public relations.

Learn more about the path towards a degree and career in public relations from the Career Center’s Pathways.

For more information about Public Relations

Public Relations Program Website

Careers in Public Relations

  • Sales
  • Fundraising/Development
  • Marketing and Promotions
  • Event Planning
  • Media Relations
  • Customer Service
  • Non-profit Administration
  • Writing
  • Editing
  • Reporting
  • Copywriting
  • Media Planning
  • Risk and Crisis Communication
  • Campaign Marketing
  • Community Affairs
  • Lobbying
  • Program Administration
  • Advertising
  • Human Resources
  • Grant Writing
  • Social Media Management
  • Blogging
  • Search Engine Marketing
  • Digital Content Planning

Curriculum Guide for BA in Public Relations

Curriculum in Public Relations Students must apply for admission to the PRCM major. Before applying, students must 1) Have a minimum of a 2.3 GPA in ENGL 1120 and a Core Social Science course*; 2) Complete ENGL 1120, CMJN 2100 or 2103, and a Core Social Science course* with a C or better; 3) Successfully pass JRNL 1AA0 or JRNL 1100 with a “B” or better; 4) Complete PRCM 2400 with a “C” or better; 5) Successfully complete 30 hours of degree-applicable course credits (including AP and proficiency credits; and 6) Write a 300-word essay explaining how the applicant expects to contribute to the field of Public Relations and his/her career goals. See the School adviser or the associate director for Public Relations for further information. Students who transfer to Auburn University must apply to the PRCM major and complete one semester at Auburn University before applying for admission. Transfer students are required to take a minimum of 24 hours in the AU PRCM program. 

* May not use a History course to fulfill the Core Social Science requirement 

ENGL 1100 English Composition I3ENGL 1120 English Composition II3
Core History3Core Social Science3
Foreign Language I (College Core)4Foreign Language II (College Core)4
Core Mathematics3Core Humanities23
COMM 1000 Public Speaking13Course from Group 233
 16 16
Core Literature3Core Science II4
Core History3Core Fine Arts3
Core Science I4ECON 2020 Principles of Microeconomics3
CMJN 2100 Concepts in Communications and Journalism (or CMJN 2103 Concepts in Communication and Journalism)3LBAR 2010 Liberal Arts Careers Preparation (College Core)2
PRCM 2400 Foundations of Public Relations (or PRCM 2403 Foundations of Public Relations)3PRCM 2500 Public Relations Case Studies & Ethics (or PRCM 2503 Public Relations Case Studies)3
 16 15
PRCM 3000 Multimedia Writing for Public Relations3PRCM 3260 Strategic Communication in Public Relations3
JRNL 2210 Newswriting3PRCM 4020 Digital Style and Design in Public Relations Messages3
Course from Group 246Course from Group 143
Supporting Course Work53Course from Group 2 43
 Supporting Course Work53
 15 15
PRCM 4400 Public Relations Research33PRCM 4500 Public Relations Campaigns3
Course From Group 243PRCM 4920 Internship3
Elective (2)6UNIV 4AA0 Creed to Succeed0
Supporting Course Work53Supporting Course Work53
 15 12
Total Hours: 120

View in AU Bulletin

Last Updated: January 07, 2020