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Dr. Diana Sisson (Ph.D. 2015) is an assistant professor of public relations at Auburn University. She worked for several years in digital public relations, specifically social media strategy and web content management, for major healthcare organizations, as well as for urgent care and primary care medical centers in Virginia. She also taught public relations courses as an adjunct instructor at Virginia Commonwealth University and as a doctoral candidate at the University of South Carolina.
Dr. Sisson earned her B.S. and M.S. from Virginia Commonwealth University, as well as her Ph.D. from the University of South Carolina. During her doctoral program, Dr. Sisson earned the University of South Carolina School of Journalism and Mass Communication’s 2014 Outstanding Graduate Student Teaching Award.
Dr. Sisson’s research program focuses on the intersection between public relations, authenticity, relationship management, and social media. Within these parameters, her research specifically examines the role of authenticity on relationship management outcomes such as control mutuality in organizations’ social media efforts in the corporate and nonprofit sectors. Dr. Sisson’s research aims to help public relations practitioners ethically enhance organization-public relationships in social media.
Dr. Sisson’s sole-authored and co-authored work has been presented at conferences such as the International Public Relations Research Conference (IPRRC), Association for Education in Journalism and Mass Communications (AEJMC), the National Communication Association (NCA), American Public Health Association (APHA), and the Public Relations Society of America’s Educators Academy.
Dr. Sisson’s sole-authored work has been accepted for publication in Public Relations Review. Her co-authored works have been published in the American Journal of Health Education, The Library Quarterly, and Public Library Quarterly. Additionally, she co-authored book chapter in Richard Water’s Public Relations Theory and Practice in the Nonprofit Sector (2015) and a forthcoming, sole-authored chapter in Sandra Duhé’s New Media and Public Relations (3rd ed.).
Dr. Sission serves as the faculty adviser for Auburn’s PRSSA & PRCA student chapter. She is also the chair of the AEJMC Public Relations Division’s social media committee (2016-2017) and is an editorial board member for Communication Research Report. She enjoys running, cooking, and listening to music. She is an avid college basketball and football fan cheering for VCU basketball and both South Carolina and Auburn football.
Last Updated: January 28, 2018