Entrepreneurial/Business Journalism

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Emerging technology brings many challenges to a media business. Digital media have transformed the nation’s news organizations. Journalists and media managers who work for newspapers, magazines, television stations and Web-based publications must know about what drives the audience to various media products, how to market and distribute media content and the financial impact of these products on the bottom line. While traditional newsrooms are adapting to digital media, many journalists are becoming entrepreneurs and launching their own media products. Through the journalism curriculum, students interested in the Entrepreneurial/Business Journalism area of emphasis will receive a solid grounding in journalism basics, how to research and report breaking news and in-depth feature stories, how to create new media products and hands-on experience using the latest multimedia tools. Through non-journalism electives, many of which are offered in the College of Business, students will have the opportunity to learn about global and domestic consumer culture and behavior, corporate finance, small business finance, sales management, promotion strategy, domestic and international marketing, leadership, management, growth strategies for emerging companies and creating business plans for new ventures.

Bachelor of Journalism Degree Requirements – Effective Fall 2013
 

DEPARTMENT CORE: Required of all CMJN majors (3 hours)

  • CMJN 2100 Concepts of Communication & Journalism (3)

REQUIRED COURSES: Must take all of the courses listed below (15 hours)

  • JRNL 1100 Journalism Fundamentals (3)
  • JRNL 2210 Newswriting (3)
  • JRNL 2310 Reporting (3)
  • CMJN 4000 Mass Media Law & Regulation (3)
  • JRNL 4920 Journalism Internship (3)

REQUIRED COURSES: Must select TWO (6 hours) of the specialized reporting courses below

  • JRNL 3020 Digital News Reporting (3)
  • JRNL 3220 Magazine & Feature Writing (3)
  • JRNL 3530 Sports Reporting (3)

REQUIRED COURSES: Must select TWO (6 hours) of the journalism production courses below

  • JRNL 3010 Digital News Production
  • JRNL 3110 Introduction to Applied Journalism
  • JRNL 3410 Photojournalism
  • JRNL 3470 Editing & Design
  • JRNL 3510 Multimedia Journalism

GROUP 2 COURSES: Select FIVE courses (15 hours) from the following list of Communication and Journalism electives. At least one (3 hours) of the required four courses must be in COMM, CMJN, MDIA or PR.

  • JRNL 3110 Introduction to Applied Journalism (3)*
  • JRNL 3220 Magazine & Feature Writing (3)*
  • JRNL 3410 Photojournalism (3)*
  • JRNL 3470 Editing & Design (3)*
  • JRNL 3510 Multimedia Journalism (3)*
  • JRNL 3530 Sports Reporting (3)*
  • JRNL 3010 Digital News Production (3)*
  • JRNL 3020 Digital News Reporting (3)*
  • JRNL 4320 Entrepreneurial Journalism (3)
  • JRNL 4410/4417 Journalism History (3)
  • JRNL 4430 Sports, Media & Society (3)
  • JRNL 4480 Advanced Publication Design (3)
  • JRNL 4490 Literary Journalism (3)
  • JRNL 4870 Community Journalism (3)
  • JRNL 4970 Special Topics in Journalism (3)
  • JRNL 4930 Directed Studies (1-4)
  • JRNL 4967 Honors Special Problems (1-3)
  • JRNL 4997 Honors Thesis (1-3)
  • COMM 2010 Message Preparation & Analysis (3)
  • COMM 2400 Communication in Organizations  (3)
  • COMM 2410 Small Group Communication (3)
  • COMM 3100/3113 Speaking Before Audiences (3)
  • COMM 3110/3113/3114 Persuasion (3)
  • COMM 3300 Communication and Conflict (3)
  • COMM 3450/3453 Intercultural Communication (3)
  • COMM 3500 Foundations of Human Communication (3)
  • COMM 3600 Foundations of Rhetoric & Social Influence (3)
  • COMM 3650 The Rhetoric of Sports (3)
  • COMM 3700 Argumentation (3)
  • COMM 3970 Special Topics in Communication (3)
  • CMJN 3350 Visual Communication (3)
  • PRCM 3040 Foundations of PR (3)
  • PRCM 3080 International PR (3)
  • PRCM 3090 PR in the Political Process (3)
  • PRCM 3260 Strategic Communication in PR (3)
  • PRCM 3270 PR in the Not-for-Profit Arena (3)
  • PRCM 3280 Social Media and Public Relations (3)
  • MDIA 2350/2353/2354 Intro to Film Studies (3)
  • MDIA 2800 Multimedia Production (3)
  • MDIA 3210 Soundtracks Music Mass Media (3)
  • MDIA 3300 Foundations of Mass Comm (3)
  • MDIA 3350 Writing for Radio, Television & Film (3)
  • MDIA 3380 Broadcast Newswriting (3)
  • MDIA 3420 Introduction to Filmmaking (3)
  • MDIA 3580 Reproducing Popular Culture (3)
  • MDIA 3970 Special Topics in Media (3)

    *May take this course to fulfill a Group 2 requirement if the course was not taken as one of your required specialized reporting or journalism production courses.

GROUP 3 COURSES:  Must take one (3 hours) of the advanced reporting/writing courses listed below

JRNL 4230 Advanced Reporting or JRNL 4470 Advanced Magazine and Feature Writing (3)

University Core Curriculum and Non-Journalism Electives

In addition to the required journalism coursework, all journalism majors take a variety of classes that provide the opportunity for interdisciplinary learning, information literacy, informed citizenship and global awareness. Journalism majors are required to take 23 elective credit hours and 41 hours in Auburn University’s core curriculum. Please consult with the Auburn Bulletin and your academic adviser as to prerequisites and class standing requirements for these courses before registration.

RECOMMENDED NON-JOURNALISM ELECTIVES (23 HOURS): Journalism majors may take any electives in the AU bulletin, as long as they meet the prerequisite and class standing requirements. However, selecting electives from the list below is strongly encouraged for a student interested in the Entrepreneurial/Business Journalism area of emphasis.

  • ACCT 2110/2117 PRINCIPLES OF FINANCIAL ACCOUNTING OR  ACCT 2810 FUNDAMENTALS OF ACCOUNTING (3)
  • ACCT 2990 BUSINESS LAW (3)
  • CAHS 2000/2007 GLOBAL CONSUMER CULTURE (3)
  • CCEN 2000 INTRODUCTION: COMMUNITY AND CIVIC ENGAGEMENT (3)
  • CCEN 2100 WOMEN AND LEADERSHIP (3)
  • ECON 3100 LAW AND ECONOMICS (3)
  • ECON 4000 ECONOMICS OF WORK AND PAY (3)
  • ECON 4200 GOVERNMENT, BUSINESS AND SOCIETY (3)
  • ENFB 4180 GROWTH STRATEGIES FOR EMERGING COMPANIES (3)
  • ENFB 4190 NEW VENTURE CREATION (3)
  • ENFB 4200 BUSINESS PLAN FOR THE NEW VENTURE (3)
  • ENFB 4210 CORPORATE VENTURING-ENTREPRENEURS IN ORGANIZATIONS (3)
  • FINC 3610/3617 PRINCIPLES OF BUSINESS FINANCE (3)
  • FINC 3620 SMALL BUSINESS FINANCE (3)
  • FINC 3810 FOUNDATIONS OF BUSINESS FINANCE (3)
  • MKTG 3310 PRINCIPLES OF MARKETING (3)
  • MKTG 3410 CONSUMER BEHAVIOR (3)
  • MKTG 4320 PROMOTION STRATEGY (3)
  • MKTG 4370 SALES MANAGEMENT (3)
  • MKTG 4390 PERSONAL SELLING (3)
  • MKTG 4400 INTERNATIONAL MARKETING (3)
  • MKTG 4500 MARKETING ON THE INTERNET (3)
  • MKTG 4600 GREEN MARKETING (3)
  • MNGT 3100/3107 PRINCIPLES OF MANAGEMENT (3)
  • MNGT 3460 ORGANIZATIONAL BEHAVIOR (3)
  • MNGT 3810 MANAGEMENT FOUNDATIONS (3)
  • MNGT 3970 GLOBAL PERSPECTIVES IN BUSINESS IN SPAIN (6)
  • MNGT 4100 MANAGEMENT IN GLOBAL BUSINESS ENVIRONMENT (3)
  • MNGT 4400 ORGANIZATIONAL CHANGE (3)
  • MNGT 4890 STRATEGIC ENVIRONMENTAL MANAGEMENT (3)
  • MNGT 5560 LEADERSHIP (3)
  • PHIL 1090 PHILOSOPHY OF RACE GENDER (3)
  • POLI 3420 POLITICS AND THE MEDIA (3)
  • POLI 4220 UNITED STATES POLITICAL ECONOMY (3)
  • POLI 4700 POLITICS OF INTERNATIONAL ECONOMIC RELATIONS (3)
  • RSOC 3620 COMMUNITY ORGANIZATION (3)
  • PSYC 2520 PSYCHOLOGY OF GENDER (3)
  • SOCY 2000 SOCIAL ISSUES (3)
  • UNIV 2000 FOUNDATIONS OF LEADERSHIP (3)

Students must apply for admission to the Journalism program after 30 core hours.

Students who transfer to Auburn University’s Journalism major are required to take a minimum of 21 credit hours in the AU program.

TOTAL HOURS REQUIRED 
University core: 41 hours
College core: 8 hours
Department core: 3 hours
Major Core/Required: 45 hours
Electives: 23 hours
TOTAL: 120 hours

Please consult the Auburn Bulletin for information on the University and College of Liberal Arts Core.

 

Contact Information

Judith Sheppard

Judith Sheppard

Journalism Program Director
227 Tichenor
Auburn University, AL 36849
(334) 844-4594
sheppje@auburn.edu

Last Updated: May 08, 2014