“If I was down to my last dollar, I’d spend it on public relations.”
Bill Gates, founder of Microsoft
The field of public relations is an exciting field, with a wide variety of career paths to follow. Public relations is a fast-paced field, which combines different media-related jobs. The Public Relations major is the largest major in the School of Communication and Journalism. As a result of its popularity, the major is highly competitive and very selective.
The curriculum is designed to allow students to master all elements of the public relations process; from research, planning, communication, and evaluation, to strategies and tactics used, the incorporation of multimedia elements, and the application of public relations in society today.
Public relations students are exposed to critical thinking, ethical reasoning, and problem solving in core and major classes, and they integrate these important skills with applied skills such as writing, strategic thinking, and knowledge of emerging media in their curriculum.
Public Relations majors gain a significant ‘hands-on’ experience while they are at Auburn. The program is proud of our service-learning component, and requires students to work in teams with community partners in many of our classes. Through these projects, students are able to gain real-world experience while still in the classroom. Students are also required to complete an internship as part of their curriculum, where they gain on-the-job experience and develop networking opportunities.
Public Relations majors have opportunities to get involved through the PRSSA/PRCA student club. The club puts on several events throughout the year. Popular past events have included “Pups and Pops,” a fundraiser for a local animal shelter, “PR for Dummies,” a workshop for other student clubs on campus, and “PR Speed Dating,” a networking opportunity with local professionals. The club also invites guest speakers in to meetings on regular basis. The Auburn University Public Relations Council is involved with our majors, and has begun a mentoring program for current majors. The East Alabama Chapter of PRCA also partners with the PRSSA/PRCA club on a regular basis for programming, networking opportunities, and organizational socials.
The Public Relations faculty is a group of dynamic scholars recognized for their teaching and scholarly contributions on regional, national, and international levels. Their unique professional backgrounds all contribute a different perspective in the classroom, allowing for students to be exposed to a broad view of the field and opportunities within public relations. Our faculty has won national teaching awards, and research awards at the national and international levels. They also serve various professional organizations at the regional, national, and international levels.
Our students are driven and motivated, and successful in and out of the classroom. In 2013 and 2014, 30 public relations majors won Medallion Awards from the Public Relations Council of Alabama. A 2012 graduate was named runner up for the Daniel J. Edelman/PRSSA Award for the Outstanding Public Relations Student, and a 2013 graduate was named the Public Relations Council of Alabama Student of the Year.
While in school, our students have interned at some of the following companies: Children’s Hospital of Birmingham, Coca-Cola, Marie Claire, Michael Kors USA, Universal Music Group, Verge Pipe Media, and Webster and Associates. Graduates of our majors have gone on to work for some of the following companies: Aflac, Children’s Healthcare of Atlanta, Edelman, Intermark Group, NASCAR, Schroder PR, Universal Music Group, and Weber Shandwick.
“Some are born great, some achieve greatness, and some hire public relations officers.”
Daniel J. Boorstin, American historian and author
For more information
Lauren Reichart Smith
Last Updated: June 13, 2014