Bachelor of Arts in Public Relations
Public relations is an exciting, fast-paced field that combines multiple media-related functions. Public relations professionals help create and sustain a positive image for their organization through coordinating with the media, event planning, coaching, and writing.
The B.A. in public relations teaches students to master all elements of the public relations process—from research, planning, communication, and evaluation to communication strategies, media tactics, and the application of public relations in society today. Public relations students are exposed to critical thinking, ethical reasoning, and problem solving, and they integrate this foundation with applied skills such as writing, strategic thinking, and knowledge of emerging media in their curriculum. Auburn’s public relations majors gain significant hands-on experiences through a service-learning component, which requires students to work in teams with community partners in many of our classes. Through these projects, students gain real-world experience while still in the classroom. Further, all students complete an internship as part of their curriculum, where they gain on-the-job experience and develop networking opportunities.
While in school, our students have interned at companies like Children’s Hospital of Birmingham, Coca-Cola, Marie Claire, Michael Kors USA, and Universal Music Group. Graduates of our majors have for companies such as Aflac, Children’s Healthcare of Atlanta, Edelman, Intermark Group, NASCAR, Schroder PR, Universal Music Group, and Weber Shandwick. The combination of in-class instruction and hands-on practices gives public relations graduates an edge as they enter the action-packed field of public relations.
Learn more about the path towards a degree and career in public relations from the Career Center’s Pathways.
Careers in Public Relations
- Marketing and Promotions
- Event Planning
- Media Relations
- Customer Service
- Non-profit Administration
- Media Planning
- Risk and Crisis Communication
- Campaign Marketing
- Community Affairs
- Program Administration
- Human Resources
- Grant Writing
- Social Media Management
- Search Engine Marketing
- Digital Content Planning
Curriculum Guide for BA in Public Relations
|ENGL 1100 English Composition I||3||Core Social Science||3|
|Core History||3||Core Humanities2||3|
|Foreign Language I (College Core)||4||Elective||3|
|Core Mathematics||3||ENGL 1120 English Composition II||3|
|COMM 1000 Public Speaking1||3||Foreign Language II (College Core)||4|
|Core Literature||3||PRCM 2400 Foundations of Public Relations3||3|
|JRNL 1100 Journalism Fundamentals||3||PRCM 2500 Public Relations Case Studies3||3|
|CMJN 2100 Concepts in Communications and Journalism||3||Core Science II||4|
|Core History||3||Core Fine Arts||3|
|Core Science I||4||ECON 2020 Principles of Microeconomics||3|
|PRCM 3260 Strategic Communication in Public Relations||3||PRCM 4020 Digital Style and Design in Public Relations Messages||3|
|Electives||3||Course from Group 2 4||3|
|Supporting Course Work5||3||PRCM 3000 Multimedia Writing for Public Relations3||3|
|Course from Group 1 4||3||Course from Group 1||3|
|Course from Group 2||3||Supporting Course Work5||3|
|Course From Group 2 (2)||6||PRCM 4500 Public Relations Campaigns||3|
|PRCM 4400 Public Relations Research3||3||PRCM 4920 Internship||3|
|Elective||2||Supporting Course Work5||3|
|Supporting Course Work5||3||Elective||3|
|UNIV 4AA0 University Graduation||0|
|Total Hours: 120|
COMM 1000 fulfills SLO 7.
If Literature requirement was completed prior to Fall 2013, Core Humanities must cover SLO 3.
This course is a prerequisite for PRCM 4500.
Students should meet with their advisers about appropriate courses from Groups 1 and 2.
Students should meet with their advisers to identify Supporting Courses.
Last Updated: August 03, 2016