Public Relations

Bachelor of Arts in Public Relations

Public relations is an exciting, fast-paced field that combines multiple media-related functions. Public relations professionals help create and sustain a positive image for their organization through coordinating with the media, event planning, coaching, and writing. 

The B.A. in public relations teaches students to master all elements of the public relations process—from research, planning, communication, and evaluation to communication strategies, media tactics, and the application of public relations in society today. Public relations students are exposed to critical thinking, ethical reasoning, and problem solving, and they integrate this foundation with applied skills such as writing, strategic thinking, and knowledge of emerging media in their curriculum. Auburn’s public relations majors gain significant hands-on experiences through a service-learning component, which requires students to work in teams with community partners in many of our classes. Through these projects, students gain real-world experience while still in the classroom. Further, all students complete an internship as part of their curriculum, where they gain on-the-job experience and develop networking opportunities.

While in school, our students have interned at companies like Children’s Hospital of Birmingham, Coca-Cola, Marie Claire, Michael Kors USA, and Universal Music Group. Graduates of our majors have for companies such as Aflac, Children’s Healthcare of Atlanta, Edelman, Intermark Group, NASCAR, Schroder PR, Universal Music Group, and Weber Shandwick. The combination of in-class instruction and hands-on practices gives public relations graduates an edge as they enter the action-packed field of public relations.

Learn more about the path towards a degree and career in public relations from the Career Center’s Pathways.

For more information about Public Relations

Public Relations Program Website

  • Terri Knight, Lecturer and Interim Associate Director of Public Relations

  • 217 Tichenor Hall
  • (334) 844-4000

Careers in Public Relations

  • Sales
  • Fundraising/Development
  • Marketing and Promotions
  • Event Planning
  • Media Relations
  • Customer Service
  • Non-profit Administration
  • Writing
  • Editing
  • Reporting
  • Copywriting
  • Media Planning
  • Risk and Crisis Communication
  • Campaign Marketing
  • Community Affairs
  • Lobbying
  • Program Administration
  • Advertising
  • Human Resources
  • Grant Writing
  • Social Media Management
  • Blogging
  • Search Engine Marketing
  • Digital Content Planning

Curriculum Guide for BA in Public Relations

Students must apply for admission to the PRCM major. All applicants must have completed 30 hours of course work (including the university core or its equivalents), JRNL 1100 with a B or better, and earn a minimum 2.3 GPA in , ENGL 1120, and Core Social Science. See the School director or the associate director for Public Relations for further information. Students who transfer to Auburn University’s PRCM major are required to take a minimum of 21 hours in the AU program.

ENGL 1100 English Composition I3Core Social Science3
Core History3Core Humanities23
Foreign Language I (College Core)4Elective3
Core Mathematics3ENGL 1120 English Composition II3
COMM 1000 Public Speaking13Foreign Language II (College Core)4
 16 16
Core Literature3PRCM 2400 Foundations of Public Relations33
JRNL 1100 Journalism Fundamentals3PRCM 2500 Public Relations Case Studies33
CMJN 2100 Concepts in Communications and Journalism3Core Science II4
Core History3Core Fine Arts3
Core Science I4ECON 2020 Principles of Microeconomics3
 16 16
PRCM 3260 Strategic Communication in Public Relations3PRCM 4020 Digital Style and Design in Public Relations Messages3
Electives3Course from Group 2 43
Supporting Course Work53PRCM 3000 Multimedia Writing for Public Relations33
Course from Group 1 43Course from Group 13
Course from Group 23Supporting Course Work53
 15 15
Course From Group 2 (2)6PRCM 4500 Public Relations Campaigns3
PRCM 4400 Public Relations Research33PRCM 4920 Internship3
Elective2Supporting Course Work53
Supporting Course Work53Elective3
 UNIV 4AA0 University Graduation0
 14 12
Total Hours: 120

COMM 1000 fulfills SLO 7.


If Literature requirement was completed prior to Fall 2013, Core Humanities must cover SLO 3.


This course is a prerequisite for PRCM 4500.


Students should meet with their advisers about appropriate courses from Groups 1 and 2.


Students should meet with their advisers to identify Supporting Courses.


View in AU Bulletin

Last Updated: August 03, 2016